Heineken's Italian ad agency deserves an award for creativity. In the days leading up to this year's Real Madrid v AC Milan match, they arranged for hundreds of soccer fans to be duped into attending a classical music concert and poetry reading that would coincide with the match. Check out the results below.
MLS Stadiums Opening and Renovating
Lots of good news from the stadium front in MLS. We've already seen the beautiful new Red Bull Arena is complete and will open Saturday.
Down the turnpike, there's a new stadium being built for the expansion club Philadelphia Union with plans to open in April.
PPL Park will be the home of the Philadelphia Union
And the Toronto FC stadium, BMO Field, is expanding and they're laying down grass turf to replace the plastic pitch that they've played on for the past 3 years.
Toronto FC talks BMO Field and other TFC news
These are great developments for the league. Now, if they could only figure out the CBA mess.